JOURNAL
Veganism is the fastest growing lifestyle of our generation.
Here are some eye watering statistics;
If the world went Vegan, it could save 8 million human lives by 2050.
Reduce greenhouse gas emissions by two thirds.
Animal agriculture is responsible for 18% of all greenhouse gas emissions, which is more than all transportation emissions combined.
This makes a perfume oil easy to layer, and fun to experiment with. We formulated our Yoruba Goddess perfume trio with Marula oil, which is full of essential fatty acids, amino acids and antioxidants to replenish and hydrate the skin. Oils linger on the skin much longer and react with us differently depending on the temperature of our body. When we are really warm, our perfume will probably smell stronger.
The name ‘aromatherapy’ was coined by René-Maurice Gattefossé in the early 1900’s, although the practise of extracting essential oils for their healing potential is ancient. Using the essential oils of aromatic plants, herbs and flowers has been done all over the world for centuries to ward off evil spirits, freshen the home and to create aromatic remedies for medicinal and cosmetic use.
Anyone who spends any time on Instagram will be familiar with the beautiful hand woven bags from AAKS. The brainchild of Akosua, a young Ghanian who studied fashion in London, the business was born when she returned to Ghana with fresh eyes, and decided to reinvigorate the ancient traditional weaving processes by adding a modern edge.
ASE is the Yoruba principal of making things happen and producing change, so we’re super excited to launch the ASE Natural Fragrance Rollerballs range.
Inspired by the Goddesses of the Yoruba pantheon, we’ve created these little bottles of energy for you to play with day or night. Read on for the fragrance breakdown to see which mood you’re feeling.
...for years both as an author and through her Instagram @alex_elle, where she shares the most beautiful reminders of how precious and tough life, and humans, can be. In the weeks before her new book, After The Rain, launched, we had a chat about all that matters right now…
