JOURNAL
The rich culture of Yoruba beauty traditions has been used over centuries and has never halted in its usefulness. Long before the worldwide Eurocentric beauty standard, the beauty of African women was celebrated daily. They held the secrets to their smooth skin, moisturised and intricate hairstyles, and the confidence and power of Asé. T
If you feel like there’s always something to worry about, you’re not alone. Stress often...
People have used essential oils around their homes since ancient times. Fortunately, we don’t have...
One of the coping mechanisms I'm using when I feel overwhelmed or just stressed out is to breathe. It sounds like a no brainer, but how many of us are consciously taking breaths? Deep, meaningful breaths?
This makes a perfume oil easy to layer, and fun to experiment with. We formulated our Yoruba Goddess perfume trio with Marula oil, which is full of essential fatty acids, amino acids and antioxidants to replenish and hydrate the skin. Oils linger on the skin much longer and react with us differently depending on the temperature of our body. When we are really warm, our perfume will probably smell stronger.
ASE is the Yoruba principal of making things happen and producing change, so we’re super excited to launch the ASE Natural Fragrance Rollerballs range.
Inspired by the Goddesses of the Yoruba pantheon, we’ve created these little bottles of energy for you to play with day or night. Read on for the fragrance breakdown to see which mood you’re feeling.
