JOURNAL
A Cult Favourite Queen Idia was the mother of the Oba (King) of the Edo people. She...
The rich culture of Yoruba beauty traditions has been used over centuries and has never halted in its usefulness. Long before the worldwide Eurocentric beauty standard, the beauty of African women was celebrated daily. They held the secrets to their smooth skin, moisturised and intricate hairstyles, and the confidence and power of Asé. T
Finding one’s purpose in life is said to be the Holy Grail, but lately, there’s...
What it means Idan is the Yoruba word for magic, and that’s exactly how LIHA...
We've created our "Keep It Cute" bundles especially for you this festive season. Each bundle has been...
