Founded in 2014 by best friends Abi and Liha, LIHA is a brand built on paying homage to ancestry and blending African Beauty Secrets with modern day British culture.

Blending Abi’s Yoruba roots and access to rare ingredients from trips back home with Liha’s knowledge of Aromatherapy passed down from her mother, they started making in their kitchens and have grown to be stocked internationally over the years in retailers such as Liberty, Le Bon Marche and Net A Porter, among others.In Yoruba Culture, the concept of Asé is linked to communion with yourself and your personal energy, similar to the eastern concept of Prana or Qi.

All our products are designed to enrich your life with a daily ritual of attuning to the symphony of your bodies and getting your energy or Asé where it needs to be, something our ancestors were truly passionate about.We embrace the healing alchemy of nature.

Our ingredients and products are 100% cruelty free and untouched by harmful petrochemicals or unsafe toxins.

Hyper-functional products targeting multiple concerns for a streamlined routine.

This is LIHA.