As part of the global resurgence of the Black Lives Matter movement, millions of allies have not only taken to the streets to protest systemic racism, but taken to their wallets to support black-owned businesses.
With that said, we’re still in a global pandemic, so it’s not quite as easy to support black-owned brands as it would have been pre-coronavirus, but it is certainly within our power to reassess our consumer habits and support black-owned businesses which offer items most of us are still buying, like beauty products.
In fact, it’s a win-win for everyone involved; black-owned beauty brands make some of the best, most sustainable, and most skin tone/type-inclusive products on the market.
So, starting today, you basically have no excuse not to buy your makeup and skincare goodies from the likes of:
Liha Beauty
Liha Beauty was founded by Liha Okunniwa and Abi Oyepitan who, like their brand’s products, offer a “mixture of natural African roots and a quintessentially British attitude”. As such, they have some of the most gorgeous products around—all within the natural, organic and vegan skincare category. Products like the Ose Gidi Soap (a powerful natural acne cleanser) frequently sell-out, so their gift sets offer great value for money and discovery.
Read the full list at Forbes.com