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Idan oil in hand

The Essence of Idan Oil

What it means Idan is the Yoruba word for magic, and that’s exactly how LIHA Beauty sees this hero product. Founders Abi and Liha loved the idea of creating a... Read More


We designed our products carefully to force people to slow down and take time out of their day, but for years busy women, particularly in metropolitan areas, would tell us they didn’t have five minutes to wait for the Idan oil to melt. I always used to say: “If you can’t find five minutes in your day, you need those five minutes more than you think. Make them".