
CONSIDERED BEAUTY
Featured products
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MORNING ESSENTIALS SET
For a refreshing body cleanse and post-shower routineMORNING ESSENTIALS SET
For a refreshing body cleanse and post-shower routine5 reviews(5)
Regular price £50.00Regular priceUnit price / per -
LUXURY LAYERS SET
Our two hero products will have your skin summer-softLUXURY LAYERS SET
Our two hero products will have your skin summer-soft98 reviews(98)
Regular price £55.00Regular priceUnit price / per -
DISCOVERY + GIFT SET
Our wildcrafted kit is a great way to sample the LIHA collectionDISCOVERY + GIFT SET
Our wildcrafted kit is a great way to sample the LIHA collection86 reviews(86)
Regular price £30.00Regular priceUnit price / per -
GLOW DUO SET
For an all over glow, massage the Oju Omi all over face and neckGLOW DUO SET
For an all over glow, massage the Oju Omi all over face and neck1 review(1)
Regular price £40.00Regular priceUnit price / per


MULTIPURPOSE, WATERLESS, UNISEX, VEGAN
Combining traditional African beauty secrets with a wealth of English aromatherapy, hedgerow medicine and natural skincare knowledge, our brand intends to shift beauty culture.
We wanted to bring the minimal concept of Buy Less, Buy Well into the skincare space so we made sure that each one of our creations can replace between 5-11 products in your bathroom cabinet, reducing waste and simplifying life.
We formulate with no water to keep our carbon footprint as low as possible and our packaging is always glass, never plastic.
PRESS & TESTIMONIALS
Let customers speak for us
from 1110 reviewsAmazing aromatherapy! Makes my skin happy! I don't use it on my face tho.
Has been a firm favourite for mine since I first discovered the product on Broadway Market. Now most of my female family members and friends are obsessed too…
This candle has to be the most relaxing candle to have in the house. Everyone who comes into the hallway comments on the wonderful scent. I have several now as it is the signature scent of my house.
This is my favourite shea butter. I return to it each snd every time. So soft snd smooth and perfect for my skin. It’s the only moisturiser I use!
Lovely texture, makes skin very smooth and hydrated. A little goes a long way too. Has a nice smell as well.
So soft on my skin and such an amazing scent. Love it.
The most amazing oil I have ever used, and have been using for a couple of years now. Fantastic on hair, on your body, and in the bath. The smell is divine. Just love it.
I’m still awaiting delivery after several weeks of waiting!
i was unsure at first but this is a really lovely cleanser. It seems strange until you put water on your face, it to make it creamy. Smell is quite strong, so much so that i double checked to make sure there were no nasty chemicals in it. This is amazing stuff and all natural, perfect! i also use as a spot overnight treatment. it is very effective. I highly recommend and most certainly will buy again
Love love love
I bought the Queen Idea candle as a present for my friend. She was delighted with it. She always has candles burning when entertaining and I know she will love this one.
This product is a bit of a new venture for me after my usual lotions, butters, and oils. I wanted to simplify and have one product for hands, body, and face. I use it as a luxurious hand and face balm before bed, lip balm for dry lips, and I also use it for the kids if they have any skin that needs soothing.
With this cold weather it takes a bit of digging out of the jar, but it melts like butter as soon as it’s between your palms. The smell is so delicate, sweet, and tranquil.
I use to battle dry skin in the winter until my friend gifted me this oil. I will never stop using it! It’s hydrating and smells amazing. I love my after shower routine using this. On bottle number 4
I used this oil during the pregnancy and I didn't get any stretch marks on the areas I used it! I forgot/missed the bum, under the underwear and that is where I have 2 tiny stretch marks!!
Highly recommend it. It also smells amazing. I am ordering 4th time now.
This balm feels amazing on my skin. Been treating myself to a gua sha massage using this as the base, then either washing it off or leaving it over night. Great ingredients, skin feels hydrated, not clogged and smells beautiful. Plus, amazing customer service, I had a small problem with the order and they fixed it swiftly. With this on my face and the Idan oil on my body, it's pure luxury.